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A Global Cosmetics Manufacturing & Trading Enterprise
Founded in 2014, KMAXS Group is an internationally oriented cosmetics manufacturing and trading enterprise integrating research and development, intelligent production, brand development, supply chain management and global sales.
We provide flexible OEM, ODM and OBM solutions across skincare, hair care, personal care, color cosmetics, baby and children’s care, sun care and fragrance. Through our Korean innovation platform, our capabilities further extend to oral care, hygiene, sanitization and selected home care categories, subject to market and licensing requirements.
With more than 800 employees worldwide, over 100 granted patents, advanced manufacturing bases in China and Korea, and business coverage across more than 50 countries and regions, KMAXS Group supports brands at every stage—from initial concept and formula development to packaging, manufacturing, quality control, logistics and after-sales service.
Our strength lies in the integration of three complementary capabilities:
- Korean frontier R&D and biotechnology
- Chinese large-scale intelligent manufacturing
- A global marketing and customer service network
Together, these capabilities create a complete value chain from active ingredient research and formula innovation to finished products and international market delivery.
Group Purpose
Our Purpose
To advance the business of beauty by transforming scientific innovation, responsible manufacturing and global market insight into products that enhance everyday life.
We believe that beauty is not only about appearance. It is about health, confidence, well-being and the quality of daily life. Every formula we develop, every product we manufacture and every partnership we build is guided by this belief.
Brand Philosophy
Love the business of beauty. Perfect every product we create.
This philosophy reflects our long-term commitment to craftsmanship, product safety, continuous innovation and customer success.
Vision
Our Vision
To become a world-leading integrated cosmetics manufacturing and trading group—and a trusted global benchmark for Sino-Korean innovation, intelligent manufacturing, quality excellence and sustainable growth.
We aim to build a future-ready beauty enterprise where biotechnology, artificial intelligence, flexible manufacturing and responsible sourcing work together to create better products and stronger brands.
Mission
Our Mission
To connect frontier biotechnology, flexible smart manufacturing, responsible sourcing and global consumer insight in one seamless platform—helping brands move from idea to shelf with greater speed, confidence and quality.
We are committed to:
- Developing safe, effective and differentiated products
- Applying science and technology to real consumer needs
- Providing transparent, reliable and responsive partnership
- Building flexible manufacturing systems for both large-scale orders and customized projects
- Supporting international regulatory and quality requirements
- Creating long-term value for customers, consumers, employees and society
Core Values
Scientific Integrity
We rely on evidence, testing and responsible communication. Product performance should be supported by research, validation and traceable data—not exaggerated claims.
Quality Without Compromise
Quality is built into every stage, from supplier qualification and raw material inspection to process control, finished-product testing and after-sales tracking.
Innovation with Purpose
We innovate not for novelty alone, but to solve real formulation, performance, safety and consumer-experience challenges.
Partnership Through Transparency
We work as an extension of our clients’ teams, providing clear communication, dedicated project management and full visibility across the development and production process.
Agility at Global Scale
By combining automated production with flexible manufacturing, we respond to both high-volume programs and smaller, market-specific customization projects.
Responsibility for People and the Planet
We are committed to safer formulas, responsible sourcing, efficient resource use, sustainable packaging options and long-term environmental improvement.
One-Stop OEM / ODM / OBM Services
From Concept to Consumer
KMAXS Group provides a complete service system covering every stage of product creation.
- Market Insight and Needs Analysis
We begin by understanding the client’s brand positioning, target market, consumer profile, product goals and commercial timeline.
- Formula Research and Customization
Our R&D teams develop or adapt formulas based on performance requirements, ingredient preferences, market trends, sensory expectations and regulatory considerations.
- Sampling and Product Validation
We provide product samples and support stability, safety, efficacy and packaging compatibility evaluation before commercialization.
- Packaging Design and Development
Our packaging team supports structural design, visual development, material selection, sampling and production coordination.
- Flexible Manufacturing
Automated and semi-automated production lines allow us to support large-scale orders as well as smaller customized projects.
- Quality Inspection
Products undergo systematic inspection and testing before shipment, supported by batch records and traceability systems.
- Documentation and Market Support
We assist partners with product-related technical documentation and compliance information appropriate to their target markets.
- Logistics and After-Sales Service
Dedicated project personnel coordinate production progress, delivery schedules and after-sales support, ensuring transparent communication throughout the partnership.
Six Service Modules
- Formula customization
- Packaging design and sourcing
- Flexible manufacturing
- End-to-end quality control
- Dedicated order tracking
- Comprehensive after-sales support
KMAXS Group
Beauty, Engineered for the World.
From advanced Korean biotechnology to large-scale intelligent manufacturing in China, KMAXS Group transforms ideas into safe, high-performance beauty and personal care products—delivering complete OEM, ODM and OBM solutions from concept to consumer.
KMAXS Group provides a complete service system covering every stage of product creation.
- Dual-Country Innovation and Manufacturing
We combine Korean R&D expertise with China’s large-scale, flexible manufacturing capabilities.
- End-to-End Service Capability
From insight, formulation and packaging to production, quality control and logistics, we manage the complete product journey.
- Scale with Flexibility
Our production system supports both high-volume international orders and smaller customized product programs.
- Strong Scientific Foundation
Dual laboratories, experienced research teams, advanced testing equipment and more than 100 granted patents support differentiated product development.
- International Quality and Compliance Orientation
Our systems are designed around global quality management, traceability, safety and target-market requirements.
- Future-Focused Technology Roadmap
We are developing capabilities in AI-assisted product development, intelligent skin diagnosis, digital scalp microecology, biotechnology and connected manufacturing.
- Long-Term Partnership Mindset
We do not simply manufacture products. We work with our partners to build brands, solve problems, respond to markets and create sustainable growth.
R&D and Innovation
Dual-Core R&D System
KMAXS Group operates a dual-core research system connecting market application in China with frontier biotechnology in Korea.
Guangzhou Central Laboratory
Covering approximately 2,000 square meters, the Guangzhou innovation center focuses on:
- Applied formula development
- Product efficacy evaluation
- Market-oriented innovation
- Stability and safety testing
- Packaging compatibility
- Consumer experience and sensory optimization
- Rapid commercialization of new technologies
Korean Innovation Institute
Covering approximately 1,000 square meters, the Korean research platform focuses on:
- Frontier skin science
- Synthetic biotechnology
- Bioactive peptides
- Oral and scalp microecology
- Natural active ingredient extraction and stabilization
- Microencapsulation and controlled-release technologies
- Advanced pharmaceutical and cosmetic excipient research
Six Core Research Fields
- Skin science and skin health
- Synthetic biotechnology
- Pharmaceutical and functional excipients
- Oral and scalp microecology
- Bioactive peptides
- Microencapsulation and controlled-release delivery systems
Scientific Expertise
KMAXS brings together experienced scientists, formulation engineers, efficacy evaluation specialists and a global think-tank network of more than 100 experts.
Our Korean R&D team includes specialists with decades of experience in cosmetics, fine chemicals, polymer materials, microencapsulation, surfactant systems and functional skincare. Their collective background spans academic research, industrial product development, technology commercialization and intellectual property creation.
Advanced Testing and Research Capabilities
Our laboratories are equipped with more than 200 professional instruments, supporting:
- Raw material identification and safety analysis
- Physical and chemical performance testing
- Microbiological and challenge testing
- Safety and irritation evaluation
- High-, low- and alternating-temperature stability testing
- Moisturizing, oil-control, anti-wrinkle, firming, brightening, soothing and repair efficacy testing
- SPF and sun-care evaluation
- Packaging sealing, pressure resistance, drop resistance, barrier performance and compatibility testing
Representative technologies include HPLC, GC-MS, mass spectrometry, FTIR, UV-Vis, rheology analysis, particle-size analysis, TEWL measurement, VISIA facial imaging and SPF testing.
